Last Saturday, Raymond Gillespie, chef at Salumeria Italiana in the North End, and I sacrificed a perfect beach day to demonstrate Rubio Aged Balsamic at Shubie’s in Marblehead. Here we are (Ray is the cute one on the left).
Most of the customers were busy gathering provisions for boating excursions (lots of chips, takeout, beer, and cheeses). But plenty stopped by to sample Rubio over ice cream — even the skeptics were won over– straight up, and in a cocktail with vodka, bitters and soda water. Shubie’s is a beautiful store, and we had fun talking to people, changing their views about vinegar. Of course, there were some who’d recently been to Italy or were already customers of the North End store. Those we didn’t have to convince.
When the Highland Park Scotch tasting started in late afternoon (hard to compete with free Scotch), we packed up our recipes and brochures, and shopped for wine and French cheeses — a little cross-cultural exchange is always good in food.